Aisha Khan
Head of Strategy — Commercial strategy, pricing, and GTM design.
About Blueskytrail
Blueskytrail is a consulting studio that designs operational revenue growth plans for technology and e-commerce companies. Our core mission is to help leadership teams translate strategy into a prioritized set of experiments, projects, and scalable operations that deliver measured top-line improvements. We combine commercial intuition with a data-informed workflow: market assessment, pricing review, funnel diagnostics, and experiment design. Our team partners closely with marketing, sales, product, and finance to ensure each initiative has a clear owner, measurable KPI, and timebox for validation. This approach reduces wasted effort, improves predictability, and increases the velocity of learning. We favor pragmatic, repeatable playbooks over vanity initiatives so improvements compound month to month. Our clients range from early-stage companies preparing for scale to established firms seeking systematic growth channels. We take responsibility for operational readiness — tooling, dashboards, and governance — so teams can execute without friction and hand off successful work to core GTM operations.
Our approach to revenue growth planning
Our approach begins with discovery and an analytical audit that surfaces where the greatest upside lives. We blend qualitative interviews with stakeholders and customers with quantitative analysis of acquisition channels, funnel conversion points, pricing, and retention. That dual view helps us form high-confidence hypotheses and triage initiatives by expected return and implementation cost. We then produce a prioritized roadmap: clearly defined projects with owners, success criteria, and short timeboxes that make progress reviewable. Each roadmap comes with operational artifacts — playbooks, experiment templates, measurement dashboards, and decision gates — so teams can run tests, capture learning, and scale winners. Governance is part of the plan: weekly cadences, a measurement framework, and a simple model linking experiments to forecasted revenue impact. We emphasize transparency and reproducibility so improvements are auditable, and investments can be reallocated quickly based on evidence. This disciplined cycle accelerates sustainable growth while reducing the risk of large, untested investments.
Evidence-first experiments
Hypotheses are measurable and timeboxed so decisions are data-led and repeatable.
Aligned ownership
Projects include named owners and clear handoff criteria for operations to scale wins.
Meet the team
A multidisciplinary team of strategists, analysts, and operators who join your team to design and deliver revenue programs.
Miguel Ortega
Growth Ops Lead — Measurement, tooling, and experiment governance.
Sophie Martin
Product Growth — Experiment design and lifecycle optimization.